According to an enlightening article recently published in Forbes magazine1, Gen Z and Millennials are in the process of reshaping the world of aesthetic medicine and changing how many people think about cosmetic treatments. Younger patients are approaching aesthetic care with a focus on prevention, natural results, and emotional well-being. These priorities differ significantly from those of previous generations. Fortunately, this trend aligns well with the long-standing mission of our board-certified plastic surgeon in Columbus, Dr. Jason Lichten. “The focus is on prevention, balance, and authenticity,” says Dr. Lichten. “Of course, that’s been a core philosophy of our practice for the past 20 years and what makes our approach different. It’s not about freezing time — it’s about helping you look like yourself, just a little more rested and refreshed.”

Prevention Over Perfection: Gen Z’s Approach

Many in Gen Z are embracing treatments like BOTOX® Cosmetic and dermal fillers with the goal of maintaining their natural features and preventing early signs of aging rather than correcting “imperfections.” This generation often values subtle enhancements that preserve individuality and allow them to feel in control of how they age. They tend to favor treatments that integrate seamlessly into their daily lives and routines, viewing aesthetic medicine as part of long-term self-care rather than a dramatic change.

For Gen Z, the goal is less about chasing perfection and more about feeling confident in one’s own skin. The emphasis is on subtlety, natural-looking results, and making proactive choices to maintain a refreshed, healthy appearance over time.

Navigating Aesthetic Anxiety: Millennials’ Perspective

Millennials are approaching aesthetic medicine with a different set of considerations. Often navigating what experts call “aesthetic anxiety,” this generation is highly aware of the pressures that social media and cultural expectations can place on self-image. Many Millennials seek treatments that feel natural and balanced, rather than artificial or exaggerated.

For many in this generation, emotional wellness and self-confidence seem to be as important as the physical results of a treatment. They often appreciate practitioners who take the time to understand their goals and provide guidance, helping them make thoughtful decisions rather than impulsive ones.

A Holistic Approach to Beauty

Across both generations, there is a growing preference for care that goes beyond simply addressing physical appearance. Patients are increasingly seeking treatments that align with their overall sense of well-being, emphasizing subtlety, authenticity, and individuality.

Ultimately, many of those in the Gen Z and Millennial generations are redefining what it means to pursue aesthetic treatments. Rather than chasing perfection, they prioritize self-care, natural beauty, and thoughtful, individualized, “less-is-more” approaches. By focusing on subtle enhancements and overall wellness, they are reshaping the conversation around aesthetic medicine and showing that looking your best is about confidence, balance, and authenticity.

Dr. Lichten’s empathy and attentiveness are hallmarks of our practice. Along with safety and precision, he makes personalized care tailored to each patient’s needs and goals one of the top priorities for our entire team. If you are considering ways to enhance your appearance or to maintain a youthful and refreshed look for as long as possible, please contact Central Ohio Plastic Surgery today to schedule a consultation.

Reference:

1How Gen Z And Millennials Are Redefining Aesthetic Medicine